The Importance of Virtual Customized Makeup Tutorials
As the world rapidly transitions to using more digital and AI technologies, beauty brands must consider transitioning with it. Virtual makeup tutorials open new pathways for reaching consumers and creating more accessibility within the beauty industry. They allow potential customers to shop their favorite brands with intelligent tutorials that show them how to apply makeup for the best results.
What Can Consumers Expect
With Perfect Corp.’s YouCam Tutorial solution, customers receive a personalized makeup consultation, complete with step-by-step interactive instructions, all accessible through their laptop or mobile device.
Creating Customized Digital Makeup Tutorials in a Few Simple Steps
YouCam Tutorial provides a hyper-realistic AR-powered makeup tutorial that gives consumers an immersive instructional experience with the ultimate precision. This virtual tutorial platform utilizes a customizable face chart to show consumers how to apply makeup products to achieve the best results for their unique features. The tutorial player even features a guided narration and allows consumers to replay their tutorial videos, giving them all the tools and instructions they need to apply their makeup perfectly.
Check How to Easily Create A Virtual Customized Makeup Tutorials:
Custom Tutorials Facilitate Makeup Education Across a Variety of Touch Points
This unique experience offers consumers a safe way to explore your brand with intuitive and engaging tutorials personalized to their needs. From a brand and education team perspective, YouCam Tutorial also makes it possible for makeup artists to show their teams new looks and application techniques for:
- Working with new products at department stores
- Applying makeup backstage at fashion shows
- Doing a client’s makeup at the salon
- Preparing models for photoshoots
- Consulting with clients about their makeup application
- Applying creative and unique looks for film or theater
3 Reasons Why Virtual Customized Makeup Tutorial Is a Must-Have Tool for Beauty Brand Education Teams:
#1. Take Personalization to the Next Level
YouCam Tutorial allows for even greater personalization with AR-powered guided tutorials. This takes personalization to a new level. With a hyper-personalized educational experience, consumers no longer have to translate what they see on screen to their individual features, and they can explore makeup that suits their:
- Skin tone
- Skin type
- Face shape
- Facial angles
- Personal style
YouCam Tutorial offers the experience of a personal virtual makeup coach. With techniques designed just for them, consumers know that they are receiving accurate makeup tutorials that map their features at every angle.
#2. Empowers Consumers
Customers like to be in control of their shopping experience. With YouCam Tutorial, they can be. The intelligent, personalized platform allows consumers to learn at their own pace and take advantage of unlimited replay to ensure they get the maximum benefit from their tutorials. As a virtual makeup coach, YouCam Tutorial revolutionizes the makeup buying journey for consumers by allowing them to:
- Minimize repeated makeup application
- Eliminate mess and cleanup
- Share their makeup buying experience with friends and family
- Learn in a comfortable environment, like their home or on the go
More than half of all consumers prefer shopping with brands that offer virtual try-on. Applying this concept to virtual makeup tutorials has a similar effect by creating value for consumers and encouraging them to continue shopping with the brand. Request a FREE demo to learn how YouCam Tutorial can improve your brand engagement and increase sales.
#3. Easy Setup With E-commerce Integration
YouCam Tutorial’s platform makes setup simple for brands. It uses the Perfect Cloud Console as the central command center, allowing brands to create new tutorials when needed. In the Cloud Console, brands can store any completed tutorials and render videos using AR features. The Virtual Makeup Artist app for iOS lets brands use the Apple Pencil to conveniently draw each tutorial step until they are ready to implement it with the Tutorial Player. Then, consumers can view the tutorial on the brand’s website or in-store.
With integrated e-commerce capabilities, YouCam Tutorial allows customers to purchase a brand’s products and tools instantly. This integration means consumers always get the right products for their ideal look while matching the tutorial that resonated with them.
YouCam Tutorial puts you a step ahead of the competition by giving consumers the smart instruction they need to create their favorite looks. Contact us to learn more about our beauty tech solutions trusted by over 400+ brands around the world.
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